Marketing Communication Plan for LG Electronics UK

Market research, trend and industry analysis to craft a strategic marketing communication plan for LG Electronics in the UK market

Project Overview: This project involved creating a marketing communication plan for LG Electronics UK, aimed at improving brand positioning and consumer engagement in the global consumer  electronics sector by leveraging the Marketing Communications Planning Framework (MCPF) by Fill and Turnbull, 2019

Challenge

LG needed a refreshed communication strategy to stand out in the competitive consumer electronics market by effectively communicating its brand identity and marketing messages to the UK audience.

Solution

  • Conducted a comprehensive context analysis of LG’s current branding, market drivers, and consumer insights.
  • Developed communication objectives and proposed media strategies to improve LG’s market visibility.
Faith Ombewa - Data-driven marketer - Entry Advantage - Empowering businesses with data-driven insights to enter new markets with confidence!

Impact

  • Proposed communication strategies estimated to result in a 15% improvement in brand awareness and 10% increase in customer engagement within the UK market.
Faith Ombewa - Data-driven marketer - Entry Advantage - Empowering businesses with data-driven insights to enter new markets with confidence!
Faith Ombewa - Data-driven marketer - Entry Advantage - Empowering businesses with data-driven insights to enter new markets with confidence!

Tools Used

  • Perceptual Mapping Tools: For visual representation of competitor and brand positioning.
  • SQL for retrieving, filtering and updating large databases for analysis
  • Tableau and SPSS for visualizing and analysis secondary collected data from industry databases.

Skills Highlighted

  • Market Research & Segmentation
  • Market Intelligence & Customer Insights Analysis
  • Technical Team Leadership (developers and designers)
  • Digital Transformation & Automation
Faith Ombewa - Data-driven marketer - Entry Advantage - Empowering businesses with data-driven insights to enter new markets with confidence!

Lesson Learned

A well-executed communication plan must align with consumer behavior and media consumption habits to maximize impact.

Conclusion

The new communication plan provided LG with the tools to better connect with its UK audience, enhancing both brand recognition and customer loyalty.

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