Industry Trend Analysis on AI-Powered Technologies for Global E-Commerce

Analyzing the use of AI – powered technologies to transform customer experience in the global e-commerce industry – Amazon and Netflix

Project Overview: A collaborative project in fulfillment of Msc. International Marketing Strategy program focused on Amazon and Netflix, exploring how AI-powered technologies and machine learning strategies can enhance customer experience and drive sales in the global e-commerce industry.

Challenge

To improve customer engagement through AI-driven personalization while addressing concerns around algorithmic biases and cybersecurity threats.

Solution

  • Analyzed the impact of AI-powered recommender systems and personalization algorithms in boosting engagement and customer retention.
  • Explored the use of Alexa for voice-activated purchasing and augmented reality (AR) features for product trials.
Faith Ombewa - Data-driven marketer - Entry Advantage - Empowering businesses with data-driven insights to enter new markets with confidence!

Impact

  • Personalized recommendations on how  to effectively gain consumer buy-in to help improve customer satisfaction and the potential to increase sales by 20% for Amazon.
  • A potential 15% boost in user retention for Netflix by implementing data privacy guarantee commitment and contracts, addressing algorithmic bias and developing methodologies to keep up with the evolving consumer preferences 
Faith Ombewa - Data-driven marketer - Entry Advantage - Empowering businesses with data-driven insights to enter new markets with confidence!
Faith Ombewa - Data-driven marketer - Entry Advantage - Empowering businesses with data-driven insights to enter new markets with confidence!

Tools Used

  • AI & Machine Learning Models
  • Recommender Systems (Netflix, Amazon)
  • SPSS, Tableau and SQL

Skills Highlighted

  • Market Research & Industry Trend Analysis
  • Market Intelligence & Customer Insights Analysis
  • Team Leadership
  • Business Processes Analysis
  • Customer Insights Analysis
Faith Ombewa - Data-driven marketer - Entry Advantage - Empowering businesses with data-driven insights to enter new markets with confidence!

Lesson Learned

The integration of AI technologies in customer experience enhances personalization but requires continuous monitoring to avoid algorithmic biases.

Conclusion

The project demonstrated how AI can revolutionize global e-commerce by creating tailored customer experiences that drive sales growth and improve customer loyalty.

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