Hi. I'm Faith
Client centric and data-driven marketing professional with 8+ years of experience across business consulting, B2B SaaS, B2C SaaS, and marketing agencies. I specialize in bridging the gap between businesses and clients, ensuring seamless communication, campaign success, and sustainable growth. My expertise lies in managing client relationships, developing data-driven marketing strategies, and leading cross-functional teams to achieve measurable results.
I excel at aligning marketing strategies with client objectives, ensuring campaigns meet key performance indicators, and driving results through collaboration and data insights. In my role at ContractorDope, I increased lead quality by 30% and currently maintained client retention at 90%, showcasing my ability to deliver impactful outcomes. I thrive in fast-paced environments, where I’m responsible for monitoring timelines, managing diverse client portfolios and delivering exceptional service.
Simplilearn Business Analyst certified and currently pursuing MSc in International Marketing Strategy to further enhance my ability to leverage consumer insights and business intelligence to inform marketing strategies. I utilise tools like HubSpot, Salesforce, Tableau, and Google Analytics to optimize performance and provide clients with clear, actionable insights.
I’m passionate about collaborating with teams that prioritize innovation, creativity, and client-centric solutions, and I’m eager to bring my experience in client relationship management, campaign planning, and strategic communication to new opportunities in the UK market.
If you're looking for enthusiast and diligent professional who combines expertise in client management with a passion for driving marketing success then:
Measurable Metrics
Client Retention and Relationship Building
Through structured communication and regular reporting, I increased client
retention by 90% and enagement by 12% at ContractorDope, ensuring clients were consistently engaged and
informed about their campaign progress.
In a similar role, the goal is to implement proactive client engagement
strategies, enhancing regular communication and aligning business services with client objectives
to drive up retention rates.
To leverage tools like Salesforce to provide
real-time updates, maintaining strong client relationships and trust.
Upselling and Revenue Growth
Through proactive client communication and data-backed recommendations,
I increased cross-selling and upselling opportunities by 15% at ContractorDope, driving
additional revenue and creating value for clients.
In my next role, I aim to further develop upselling strategies and
introduce solutions that align closely with client objectives, targeting a 20% increase in
additional sales. This will involve identifying growth opportunities during regular client
check-ins, presenting relevant insights, and collaborating with sales and marketing teams.
Efficiency and Productivity in Campaign Management
By leading cross-functional teams and setting clear project timelines, achieving 100% on-time project delivery for campaigns, ensuring budgets were met and
resources optimized.
In my next role, I will apply my project
management expertise to continue delivering campaigns on time and within budget, aiming
for increased efficiency in resource allocation by 10%. This approach will ensure each campaign meets its goals while staying aligned with the client's budgetary expectations.
Achievement in Campaign Effectiveness
At ContractorDope, I developed and executed a client-focused
marketing strategy, resulting in a 20% increase in lead quality. This enhancement directly
impacted client satisfaction and improved the efficiency of follow-up actions.
In a future similar role, I will apply data-driven strategy and performance analysis to consistently improve campaign targeting and lead
quality. With a focus on understanding client needs and optimizing campaign design, I aim to
achieve a similar or greater lead quality improvement, strengthening client retention and
aligning with ROI targets.
Enhanced Reporting and Insights
By leveraging analytics tools (Tableau, Power BI), you provided clients with
clear, actionable reports that enhanced their decision-making, leading to a 15%
improvement in campaign efficiency..
In a similar role, the goal is to leberage advanced
reporting and analytics to continuously improve campaign efficiency, aiming for a similar or
even greater boost in productivity. By aligning insights with client objectives, I’ll ensure our
reports deliver actionable data that informs strategy and boosts ROI."
Data - Driven Insights
Utilized data analysis and market research to identify key sales opportunities, leading to a 12% increase in lead conversions over three months.
Leveraged competitive analysis and sales data to refine our sales approach, resulting in a 20% improvement in product demos and customer engagement.
Ready to leverage data to drive business growth?
Focus Areas
Client Relationship Management
Data-Driven Marketing Strategies
Cross-Functional Collaboration
Campaign Planning & Execution
Budget & Resource Management
Client Communication & Reporting
Marketing Analytics & Insights
CRM Analytics & Customer Journey Mapping
Brand Development & Positioning
Data Visualization (Tableau, Power BI)
Tech Business Consulting
B2B SaaS
B2C SaaS
Marketing Agencies
