The Brains
Meet the minds behind the magic.
Todd Smith
Todd combines over 20 years of hands-on experience in marketing and construction development as the Co-Founder of California Hardwood Floors. Drawing from two decades in the home service industry, he brings deep operational insight into what drives client satisfaction, growth and efficiency. At Entry Advantage, Todd uses this experience to tailor AI-powered marketing and workflow strategies that solve real-world challenges for service-based businesses. His approach ensures every system is grounded in the realities of field operations while aligned with the future of intelligent automation.
Director, Marketing & Construction Development
Faith Ombewa
Faith brings a rare blend of technical insight and behavioral understanding to the AI space. With expertise in consumer behavior analytics and product strategy, she leads the design of intelligent workflows that make automation human-centered and scalable. Holding master’s degrees in International Marketing Strategy, Business Analytics, and Artificial Intelligence, she connects academic rigor with real-world execution. Her foundation in Anthropology deepens her approach — blending data, design, and empathy to create intelligent systems that actually understand people. At Entry Advantage, Faith drives product direction and strategy, ensuring every solution bridges real business problems with intelligent design.
Director, AI Strategy & Product Management
Alex Ogallo
Alex merges a strong academic background in Industrial Chemistry with technical expertise in machine learning, API integration, and process automation. His analytical mindset and engineering discipline shape the backbone of Entry Advantage’s intelligent workflows. Alex designs AI products that simplify complexity, turning data into actionable insights that enhance customer engagement and operational performance. His work ensures every system we build is technically sound, efficient, and ready to deliver measurable business impact.
Director, AI Strategy & Product Management
Julie Castillo
Julie is the operational anchor of Entry Advantage. She oversees project delivery, system implementation, and client coordination across all AI workflow builds. With a strong background in business operations and service delivery, she ensures every project runs on time, on budget, and on purpose. Julie’s leadership keeps both the team and clients aligned — transforming ideas into working systems that drive measurable results for home service businesses.
Manager, Operations